Collector Culture
The Quiet Return of the 38mm Watch
Nobody announced it. Makers simply started drawing their best watches a few millimeters smaller, and the numbers show it.
Brand
Rolex Watches
- Founded
- 1905, London
- Based in
- Switzerland
- Group
- Hans Wilsdorf Foundation
- Known for
- Submariner, Explorer, Datejust
Hans Wilsdorf and Alfred Davis founded the business in London in 1905. Rolex is now based in Geneva and owned by the Hans Wilsdorf Foundation, and its watches remain the reference point the rest of the industry is measured against, at almost every price.